Loyalty to Brand

" The Brand is the amusement of the park; the product is the souvenir."
Nick Graham, CEO, Joe Boxer

How often do you find yourself proud, walking with your friends wearing Nike shoes? or listening to your friends arguing over their Blackberry and IPhone strengths? If you ever watched Carrie Bradshaw in Sex and the City who worships Manolo Blahnik. They are just some from millions people who are devoted to certain brands. You cannot call them customers nor clients. These people are believers of the brands as their religions.

These fanatics build community. They are waiting for the brand updates, run after the new products and they are the best persons to promote the brand.

Hence, every company strives for loyalty to their brand.Their efforts are a long journey. In hotels that provides service, for example, it starts from one person at a time to create an excellent service till developing a service culture that all guests could associate to the brand. So when the guests hear the name of the brand they remember the best service that we provide.

Mainly, there are four points that drive brand loyalty: quality and consistency, excellent execution, personalized service, emotional connection for guests and clients. a note from loyalty beyond reason to brand